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Sample text

It seems no market is considered safe from potential competition with the world’s largest retailer. , it owns many of these markets, having garnered huge market shares. The logistics of running so many diverse businesses under one roof and doing them well is mind-boggling. All of these unique businesses have to be executed in a 24/7/365 business environment while utilizing average people interchangeably to achieve above average sales results. It seems logistically impossible to perform such a diverse and difficult task so well but WalMart does it around the world every day.

It’s scary to think small retailers might get better prices by purchasing directly from a Wal-Mart store than it can from its own distributor/wholesaler network. Not exactly a level, competitive playing field. One example of this phenomenon involves small independent bookstores located in a shopping mall or a downtown area. When a new hot- 28 WHAT I LEARNED FROM SAM WALTON selling book comes out, a small store may order a few dozen copies while Wal-Mart will buy many thousands of copies of the same book.

I wrote this book with the intention of uncovering the secrets of Wal-Mart’s strategies and demonstrating HOW competitors can compete with Wal- 14 INTRODUCTION Mart and survive, but it became clear to me it would be easier to write a book about WHY it is difficult to compete with Wal-Mart and survive. My goal is not to discourage you and convince you to give up hope. Rather, I want to encourage you and help you find and implement the right strategy for your business. I have tried to offer a realistic portrayal of what you’re up against when you face the largest and most powerful retailer in the world and to provide immediately implementable strategies, tactics and ideas enabling you to compete.

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10 Rules For Success In Small Business And Entrepreneurship

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