By Dan Zambonini
So much latest internet app books disguise a selected degree of the advance strategy, akin to the technical construct or person interface layout. For marketers or undertaking managers who want a whole assessment of the internet app improvement lifecycle, little fabric presently exists.
In this e-book, balanced, well-researched suggestion is imparted with the knowledge that assorted events and businesses require varied methods. It distills the identical of a number of books into the important, sensible info you want to create a winning net app, blending strong assets with narrative motives.
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Additional resources for A Practical Guide to Web App Success
48 Summary A domain name and teaser website make a practical small commitment to start your journey. • Name your app. Consider relevance, memorability, sentiment and translated meanings. • Check that other businesses aren’t using a similar name. • Register domain(s). • Register social media usernames. • Create a teaser website with a mailing list. 49 A Practical Guide to Web App Success Part 2 Strategy 50 Market research Analysing users with personas Choosing features to fit the market Pricing models The mysterious art of app pricing 51 A Practical Guide to Web App Success 6 Market research “If you start with a deeply flawed design, usability testing will diagnose many of the problems, but won't necessarily point to a cure.
And why was this spelling chosen if it makes the name more difficult to say? The name should also be as distinct as possible, rather than imitating existing product names or using relevant generic words, such as UsedCarSeller or OnlineChat. Finally, the sound of the name itself should be considered. Research2 confirms that our memory prefers rhyming sounds, repetitive sounds, and words beginning with hard-sounding consonants, for example P, S or T rather than F, V or X. These rhymes, repetitions and consonants don’t necessarily need to be in separate words, but can occur in a portmanteau word or even within a single word.
Should your app exist in a more consolidated market, for example, email readers or search engines, you’ll have a tougher fight on your hands to establish a presence against well-known entrenched competitors. On the flip side, a successful app can more easily capture a larger market share in the tens of per cent. To check that the market will still be valid in future, the Google Insights for Search tool1 can be used to identify trends in interest. The example below reveals a rapidly growing interest in typography within the Internet category.
A Practical Guide to Web App Success by Dan Zambonini