By Jonathan Zeitlin, Gary Herrigel
This publication develops a brand new and conceptually particular research of Americanization in eu and eastern after the second one international conflict, in line with a wealthy set of sectoral and firm-based stories by means of a global team of special students. The authors spotlight the self reliant and artistic function of neighborhood actors in selectively adapting US expertise and administration the way to go well with neighborhood stipulations and, strikingly, in growing new hybrid varieties that mixed indigenous and international practices in unexpected and sometimes remarkably aggressive methods.
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Extra info for Americanization and Its Limits: Reworking US Technology and Management in Post-War Europe and Japan
34 Chronologically, too, US authorities' capacity to promote the transfer and diffusion of the American model to Western Europe and Japan moved through several distinct phases during the post-war reconstruction period. US direct inﬂuence over the European and Japanese economies reached its zenith during the immediate post-war years of military occupation and massive foreign aid, but began to fall off by the early 1950s with the onset of large-scale rearmament and the ascendancy of strategic concerns with Communist containment.
A more comprehensive survey of postwar Americanization would doubtless devote greater space and attention to light consumer goods like clothing and furniture, process industries like oil or chemicals, or services like ﬁnance and retailing, though individual chapters do consider European interactions with the US model in related sectors such as rubber products (Erker), telecommunications (Lipartito), and electricity supply (Glimstedt, Zeitlin), as well as artisanal ﬁrms and regional networks of small and medium-sized enterprises (McGlade).
23 Other writers in this tradition, as we have seen, place substantially greater emphasis on the economic, organizational, and institutional requirements for successful adoption and exploitation of American techniques and methods. Most of the contributors to this book would push this line of argument further to question how far market structures and institutions in Western Europe and Japan did in fact converge with those of the United States, and thus to what extent the conditions for technological congruence across these economies have ever fully obtained.
Americanization and Its Limits: Reworking US Technology and Management in Post-War Europe and Japan by Jonathan Zeitlin, Gary Herrigel