By Greg Niemann
Even if its brown vehicles are on each block and its supply carrier reaches greater than two hundred nations, UPS is one of the world’s so much underestimated and misunderstood companies.
For the 1st time, a UPS “lifer” tells the behind-the-scenes tale of the way a small messenger carrier turned a company massive. vast Brown unearths the extraordinary 100-year heritage of UPS and the lifetime of its founder Jim Casey—one of the best unknown capitalists of the 20 th century. Casey pursued a Spartan company philosophy that emphasised army self-discipline, drab uniforms, and reliability over flash—a version that continues to be mirrored in UPS tradition today.
substantial Brown examines all of the seeming paradoxes approximately UPS: from its conventional administration variety and strict regulations coupled with excessive worker loyalty and robust hard work kinfolk; from its old “anti-marketing” bias (why brown?) to its sterling model loyalty and recognition for caliber.
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Additional info for Big Brown: The Untold Story of UPS
Few people owned cars, so the service afforded shoppers the luxury of continuing their errands without being encumbered with earlier purchases. The additional volume increased the possibility of delivery consolidation— being able to pack more deliveries into one trip. Packages of clothing purchases arrived at the basement messenger office throughout the day and were dispatched along with messages to the same neighborhood. Effectively, this consolidation generated far greater revenue from a single trip.
C04 44 1/2/07 3:02 PM Page 44 BIG BROWN nearby saloons and brothels, its horizons seemed endless. ” Its waterfront was booming with national as well as international trade. Shipments of salmon, lumber, and wheat supplemented the mining economy. Pike Place Market, still a tourist attraction today, opened in early August 1907. The city’s sophistication was such that it was selected to host the World’s Fair two years later. For entrepreneurs, Seattle had everything to offer. Four major express companies (Wells Fargo, Adams Express, American Express, and United States Express) were handling interstate shipments in 1907, operating over about a dozen railroads.
The idea was that the Merchants Parcel Delivery fleet should blend into the background. A carriage painter named Charlie Place told Charlie Soderstrom about recent experiments run by a railroad sleeper-car company named Pullman. They found that a certain shade of brown—Pullman brown, it was called—held up best when subjected to rain, sleet, and dust. The Pullman brown color appealed to Jim Casey, and he knew it well as he loved to ride Pullman coaches when he traveled. To Jim and many others the color symbolized the highly respected railroad industry of their day.
Big Brown: The Untold Story of UPS by Greg Niemann