By Dan Carrison
Israeli companies face a different and dramatic challenge-surviving and thriving regardless of 4 years of terrorist assaults opposed to civiliansBusiness lower than fireplace makes use of a mix of research and in-depth own interviews to teach how Israeli businesses remain ecocnomic, supplying life like insights readers can practice to their very own companies working in an doubtful environment.Based on interesting, first-person interviews performed by way of the writer himself in Israel with CEOs, managers, and in-the-trenches employees-Carrison got extraordinary cooperation and entry from the Israeli govt and plenty of businesses in a number of industries for this undertaking.
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Extra info for Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror -- and What We Can Learn from Them
My next interview was with Eyal Kaplan, general partner of Walden Israel, a highly regarded venture capital firm near Tel Aviv. Eyal Kaplan is in his midforties, trim, with thick, prematurely gray hair. He had just flown home from New York and was fighting a raspy throat. Kaplan: Walden is a venture capital firm; we raise money from institutional investors, mainly from Europe and the United States. We started to raise our most current fund four days after the intifada began. It was an uphill battle.
It is very difficult to admit to oneself that a successful campaign must be suspended, for no other reason than a global misconception is stronger than the most earnest attempts to educate the customer. Although not expressed by Ari Marom, there must also have been a sense of undeserved rejection on the part of his marketing staff, not to mention his countrymen; and that creates a managerial challenge in itself. Through no fault of their own, the plan must be abandoned and replaced with new strategies for markets that have been traditionally dismissed as not particularly fertile.
There would be no humor in a parody of this commercial, in which the prospective vacationers select Israel as the ideal vacation spot and are then assailed by fantasies of bus bombings and fanatic terrorists attacking their restaurant as they dine. But the Ministry of Tourism knew very well that these were exactly the kinds of images people have come to associate with Israel. It wasn’t an accurate impression, with regard to tourists, but no amount of expensive advertising could overcome it. Suddenly, ‘‘No one belongs in Israel more than you’’ seemed, in light of the violence, very dark humor indeed.
Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror -- and What We Can Learn from Them by Dan Carrison