By Marie Bussing-Burks
Starbucks tells the tale of the way a unmarried retail outlet opened in 1971 grew to become the world's biggest chain of coffeehouses, and for that topic, one of many biggest franchises of any variety, with over $10 billion in revenues in 2008. Starbucks deals readers the chance to get to grasp this impressive corporation's leaders, staff, guiding rules, company techniques, aggressive suggestions, setbacks, and destiny customers. alongside the best way, it explores a couple of attention-grabbing matters, together with the company's pivotal determination to exploit Arabica beans rather than industrially produced espresso and its efforts to aid sustainable espresso farming all over the world. The booklet additionally seems at how Starbucks is dealing with the worldwide financial downturn, detailing its fresh projects to lessen expenditures, provide more healthy foodstuff, and re-embrace its coffee-centered, customer-based roots.